I am excited to share that our MBA team won first place in the Visit Japan! Marketing Strategy Competition 2024, hosted by the Japan Club at London Business School. This competition tasked participants with proposing marketing strategies to attract tourists to Hokuriku, a region in Japan significantly impacted by January’s earthquake. Competing against 35 teams from […]
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My MBA year-in-review: part 2
The new academic year saw an increasing amount of global travel for Cambridge MBA, Jacqui Gilbert. It was the season for competitions: both business-centered challenges and sports tournaments. The term also saw Jacqui become a ‘googler’ for her Global Consulting Project, the flagship practical project undertaken during the Cambridge MBA year. Term 2: Lent Global […]