As I sit on the edge on my bed eagerly waiting to see what lies ahead in my second week at Cambridge, I cannot stop but reminisce how I got here. I have to confess that it was not an entirely rational approach that got me here. As a marketer, I believe emotions play a […]
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Author: Vignesh Chandran
Vignesh is a current MBA student and worked as a new product innovation consultant in the consumer goods and automotive industries. His aim is to use the MBA to transition from a trusted innovation advisor to a management consultant implementing innovation and growth strategies.